How often is it that we hear people complain about things that are NOT happening in the community and nobody does anything about it? Some people will talk but never make any changes.
Andrea Walker is not one of those people.
Both Andrea and Matthew Myles are bringing change to their hometown, Philadelphia. They have recently launched a non-profit organization called I.N.E.R.D Inc. in Philly. I've known Andrea for years and she is someone who is about to make a major impact on her city. I recently interviewed her to find out more about her new movement.
I.N.E.R.D Inc., a new, local non-profit organization plans to launch Campaign I.N.E.R.D. An innovative, thought provoking, empowering, dual educational mentorship and resource initiative, whose “goal is to focus on empowering youth and young adults in our local communities, to nurture, mold and develop a superior understanding of the importance of intelligence,” says Co-founder Matthew Myles. They will begin first by implementing their Sisters Sittin Pretty mentorship program this June 1, 2013. This program will target inner city youth girls ages 6-16. Sisters Sittin Pretty will encourage sisterhood and foster self-respect and self-esteem. It will explore every platform from the controversial conversations that most parents dread having, such as, safe sex, rape, peer pressure, abstinence, and teen pregnancy to life skills, team building, leadership skills, bullying, to high-school and college preparation. The girls will engage in meaningful, thought provoking, and age appropriate activities which will help them develop self-respect and empower them with a core understanding that intelligence is “cool”.
While I.N.E.R.D. Inc. is the nonprofit sector of the brand, I.N.E.R.D is clearly not limiting themselves to any one area of expertise. I.N.E.R.D is a one stop shop. From a dope t-shirt and hoodie line to a “feminine, flirty, and sexy line” known as Tulip, by I.N.E.R.D’s own fashion designer Amber Cuff. There is also their music division which is spearheaded by the one and only Verso a.k.a Verse Mega, “The Voice of Reason,” “Dignity in the Flesh,” “An Emcee’s Emcee,” Jamaica-born, Philadelphia-bred lyricist. With unremarkable talent, Verso works alongside some of I.N.E.R.D’s best new and upcoming artist such as Uptown Tone and Friends and the No Names. Although the clothing line and the music division are platforms for the designers and artist, these entities also create opportunities for youth in the areas of internships and shadowing. Members of the mentorship programs are granted a behind the scenes look at how music is created, what goes on in the studio, to live performances, as well as a day in the life of a fashion designer. There are many events that can easily turn into a field trip for the mentees at any given moment.
I.N.E.R.D Inc. is on the move to take back its community. It is calling for any and everyone who has a voice to join them. They believe strongly in their youth and will stop at nothing to empower them with the message that intelligence is cool with the hopes of planting a seed to grow and nurture upstanding citizens of our communities. To learn more about their efforts, donate, or purchase a t-shirt, or to sponsor a child please visit their website at www.inerdinc.com
Co-Founder and CEO